Strategic Marketing Management: Theory and Practice - Alexander Chernev

Strategic Marketing Management: Theory and Practice

von Alexander Chernev

  • Veröffentlichungsdatum: 2019-01-01
  • Genre: Marketing und Verkauf

Beschreibung

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.