This book describes how cooperation between companies and non-profit organizations can be successfully developed. Joint projects with non-profit organisations are more in demand than ever as companies feel the demand to become socially responsible entities.
The authors explain the theoretical basis for credible and solid cooperation and provide practical guidance how these projects can be approached and structured in order to add value for all stakeholders. A fundamental part of this book is the "Code for Transparent Cooperation", a proven framework that can be applied directly in practice.
A book for CSR, communication, marketing and compliance managers in companies and non-profit organizations who seek clear rules and open, equal dialogue.
The Content
Companies and their role in society The world of non-profit organizations Cooperation between companies and non-profit organizations Credibility and trust Roadmap for equal cooperation Code for transparent cooperation: Guidelines and quality standards for cooperation between companies and non-profit organizations
The authors
Gabriele Faber-Wiener is one of the most renowned CSR and communication experts in the German-speaking world and has more than 25 years of experience in management and communication in all three sectors of society: business, politics and civil society. She is a lecturer at eight universities and advises companies and non-profit organizations.
Bettina Gjecaj works and teaches at FH JOANNEUM - University of Applied Sciences, Graz. Her professional focus includes green & social marketing, campaigning, public relations, CSR and strategic communication management.
The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
